Gone are the days when a real estate agent would show a buyer around the house, explain the details and benefits, negotiate a deal in person, and then sell the house. With every industry going digital, the real estate industry has also relied heavily on digital marketing in recent years to drive sales. Today, almost all potential buyers search for properties on the internet first, and especially on social media platforms.
Social media offers a plethora of benefits for realtors who use it to market their brand, as well as for potential clients who want to buy or rent a property. For those who work in real estate, here are some methods that you can use in your online marketing campaign to increase your income. In particular, this article talks about Instagram Marketing.
The various social media platforms available have their advantages and features that make them unique. With over a billion users and 50 billion photos and videos shared to date, Instagram is arguably the most popular medium for interacting with people today. IG also has over 25 million company profiles, which makes it very promising for real estate agents to market their content.
89% of viewers said that Instagram was the most important social media channel for influencer marketing, and shoppers mostly use Instagram for shopping. These numbers, along with some of the other features described below, prove that Instagram has enough advantages for business people and clients to buy and sell property online.
Also check: – How to DM on Instagram on PC
The 5 best Instagram marketing techniques
The first thing you need to do before starting your Instagram campaign is to create a business account. A company profile has several advantages, such as analysis tools, the possibility of posting ads on Instagram with Facebook tools and, of course, more credibility.
1. Create video content
All real estate agents post photos of the property: the interiors, the backyard, and a few photos of the entire building so that clients can get a sense of the house they are considering buying. If you want to make your marketing content unique, replace the image (s) with a video. Merge individual images into a slideshow or use a video camera to take a tour of the house.
The free video editing tools available online simplify your work by giving you a variety of enhancement options such as filters, text blocks, and preloaded audio tracks. A video can convey much more information than an image and has greater potential to influence the viewer.
Also check: – Free Video Editing Software of 2020 | For Windows and MAC
2. Instagram stories
Instagram Stories have been the platform’s best feature over the past couple of years, being 15-second posts that only last 24 hours and appear at the top of viewers’ IG feeds. Subscribers to your page can instantly see your posts without scrolling down, giving you the visibility you need. IG stories also give you the freedom to publish catchy content without worrying much about aesthetics.
By shortening your video to 15 seconds or choosing the best parts, you can share them as stories, also with a link to the full video. This way people notice what you have to offer and get all of the content as well. For work accounts, there is no limit to the number of stories you can share, but for longer videos, IGTV is a better place to share.
With all online content, search engine optimization (SEO) is a crucial aspect; it’s what decides how easily people can find your content online. On Instagram, hashtags and geotags help your posts get the visibility they need. Hashtags are keywords you add to the photo or video itself, caption or comments, and geotags are similar words but indicate location.
For real estate, if you add geotaggers to your posts, anytime people search for content related to that particular area, your post will appear. Remember to also use the right hashtags; Pick words that people are likely to search for, like # 3BHK, #Parel, #Furnished, or create a unique hashtag for your brand and use it in every post. Don’t overload your content with tags; usually around five in the caption and five in the comments are sufficient.
4. Instagram analysis
Every professional account holder has access to the free Instagram analysis tool called Insights. You can get information about when your audience is most active, the most popular publications, and a reach comparison between your original publication and the promoted version from this tool. While it’s free, several third-party paid analytics add-ons offer a lot more detail to help you plan your content accordingly.
For example, keyword related software applications tell you what the keyword trends are in a particular area so that you can incorporate them into your publications. Content curation tools use artificial intelligence and machine learning to search hundreds of other websites and platforms to recommend the type of content your subscribers are likely to pay attention to. Since location is an essential real estate parameter, the tools that analyze the demographics of your audience will help you target your ads and publications more effectively.
5. Connect with your audience
Posting regularly to retain your audience is essential to the success of your Instagram campaign. Make sure to post a set number of posts each day – not just about available properties, but also pieces of information like “10 Home Decorating Tips”. Respond quickly to all comments, messages and other requests to get the information you need to your customers.
To further broaden your reach, you can also collaborate with industry influencers to promote your publication, giving you an edge over your competition. Online events and contests also persuade more people to visit your official page, and you can take this opportunity to promote your brand. The more you give the impression that customers are part of your brand, the better your image will be, because satisfied customers also act as advocates.
Start your campaign today
With those real estate marketing techniques, your business is poised to build relationships with customers and increase revenue. Social media platforms and Instagram, in particular, are the best places to connect with people, and the right content and the right networking strategies play an important role in growing your business.